Comcast Spotlight Apps

Welcome to the latest version of Comcast Spotlight’s app. The apphas new tools and features that can show you how our TV &digital advertising solutions can help you reach your targetconsumers. Whether you are a marketer at an SMB or work for a mediaagency buying on behalf of a client, we’ve developed an interactivetool that will guide you to the features in the app that are mostrelevant to you. Look for the on-screen prompts to help younavigate through the app to learn more about our advertisingsolutions. Tour Multi-Screen Products: Discover how ComcastSpotlight’s multi-screen solutions integrate television anddigital, allowing you to reach consumers in a more engaging andimpactful way. Check out this section to learn more about ouradvertising solutions, including Telescoping, Request forInformation, Guide, Remind Record and our video offerings, Pre-Rolland In-Banner Video, and see how actual advertisers customizedthese powerful tools to engage with viewers, generate leads, drivesales and traffic for their businesses. Find Networks: From generalentertainment to music, sports and news, Comcast Spotlight has morethan 50 demographically targeted networks that advertisers can useto connect with customers. We created this great tool to show youwhat TV & online networks will help you reach your targetdemographic and during what times of the day. Improve Your MediaPlan: This section teaches local businesses and media buyers howmedia plans can be optimized to meet their objectives and givesthem the option to see how budget increases can have an evengreater impact. Reach Sports Fans: Comcast Spotlight delivers everymajor sport across our cable networks, giving advertisers multipleways to reach sports fans. With more games, more teams and morelive sports action than any other media outlet, we provide theresources businesses need to make strategic and profitablemarketing decisions. Check out this section to learn what yourtarget audience is watching and the wide range of programming andnetworks available to help you reach them. See our Success: Withthe increase in audience fragmentation, it’s important to reachcustomers wherever they consume media. This section highlights thesuccess of our multi-screen clients and shows how local businessesbenefited from successful multi-screen campaigns. Discover ourMarkets: Comcast Spotlight reaches roughly 35 million homes anddozens of interconnects in top markets. We have presence in 8 ofthe top 10 DMAs and 19 of the top 25 DMAs. Use this section tolearn about our markets and I+, which gives advertisers evengreater reach through our satellite and telco affiliates. AdvancedMedia Solutions: Check out this section to learn more about ComcastMedia 360, a business unit of Comcast Spotlight that partners withinnovative brands in the design and delivery of media campaignsthat leverage addressability, interactivity and learning across thefull portfolio of Comcast’s media assets – TV, digital, video ondemand and mobile/tablet platforms. Videos: Check out the VideoLibrary and Take Five sections for other great takeaways and learnmore about trends impacting our industry. Connect with Us: Keep upwith the latest conversations on advertising news and trends aroundthe web by following us on Twitter, LinkedIn, Facebook, Google+,YouTube and our blog, In Focus. Saved Items: As you navigate aroundthe app, look for the red stars to save products and networks forlater. You can access this list under your saved items and evensend it to an account executive to learn more. Your use of thisapplication is subject to the Comcast Software License Agreementlocated at http://xfinity.comcast.net/terms/license. If you do notagree to the terms and conditions of the Comcast Software LicenseAgreement, do not download, install, or use this application.